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We are a one of a kind marketing agency connect visionary brands with Chinese audiences worldwide — through content, media, talent and experiences that do more than translate.

They belong.

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What we do

A connected cultural marketing platform — built to work end-to-end, or à la carte.

Owned media, branded storytelling, and platform-native publishing across the Chinese social universe.

Media strategy, planning and buying across Chinese platforms

Access to 2,000+ KOLs, creators and cultural voices across Australia, China, USA, and beyond.

VIP & KOL events, flagship openings, drive days and cultural moments designed to create influence, intimacy and conversion.

Insight, consulting and cultural intelligence for brands seeking sharper market understanding.

In-house creative and content production for campaigns that need speed, polish and cultural accuracy.

The trusted name in luxury, prestige and cultural marketing.

Content

650,000+ followers

We own a leading lifestyle & news publication dedicated to the 650k+ Chinese audiences based in Australia across multiple social media platforms including WeChat, Xiaohongshu (REDnote), and Douyin.

Talent

2,000+ influencer database

We launched 'Polaris Talent' in 2022 as a strategic unit specialising in influencer marketing, with growing rosters in China, the US and Southeast Asia.

We do not simply match brands with creators. We cast, brief, vet, manage and protect — ensuring every collaboration feels culturally aligned, brand-safe and commercially useful.

Experience

We've managed hundreds of activations to help leading brands engage Chinese Key Opinion Leaders (KOLs) and Very Important Customers (VICs). Our excellence was recognised by 2023 Premier’s Multicultural Communications Awards.

Omnichannels

Reach the Chinese audiences in Australia and beyond with scale, powered by bespoke programmatic advertisement network and outdoor placements.

To play, press and hold the enter key. To stop, release the enter key.

ATLAS

Insight + Consulting

Cultural intelligence, made actionable.

ATLAS is the research and advisory arm of Polaris+ — the engine room that turns audience data, behavioural signals and cultural nuance into sharper brand strategy.

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STUDIO

Creative + Content

In-house production. On-platform fluency.

For @artgalleryofnsw AWS 2026, we activated through POLARIS Publishing on REDnote and scaled visibility through paid amplification — placing the exhibition in front of audiences actively seeking culture, inspiration, and weekend experiences.

Editorial storytelling created the intrigue.
Media amplification expanded the reach.

Because cultural moments don’t compete for attention.
They earn it.

#POLARISPlus #AGNSW #REDnote #POLARISPublishing #CulturalMarketing

The journey starts before boarding.

For the collaboration between @sydneyairport and @July, we leveraged Sydney Airport’s official REDnote presence to introduce July’s new pop-up store through a story that naturally belongs in the travel journey.

From managing the content on Sydney Airport’s account to amplifying it through REDnote in-feed ads, the strategy extended beyond organic visibility — placing the launch in front of audiences actively planning, travelling, and shopping.

Because great retail moments don’t wait at the gate.

#POLARISPlus #SydneyAirport #JulyLuggage #REDnote #TravelRetail

Openings deserve more than announcements.

For the @dior Couture Chatswood Chase boutique opening, we activated through POLARIS Publishing on WeChat — transforming a store launch into an editorial moment.

Designed to go beyond location and product, the article introduced the boutique through the lens of experience, craftsmanship, and desirability — bringing audiences closer before they even stepped inside.

Because for luxury, opening a boutique is never just about opening doors.

#POLARISPlus #Dior #WeChat #LuxuryMarketing #POLARISPublishing

For the launch of @Aesop Solais Replenishing Hand Serum, we activated on REDnote through refined, sensory-led storytelling — positioning the product as part of a daily ritual, not just a routine.

Texture, atmosphere, and touch became the focus, allowing audiences to experience the product emotionally before physically.

Because in luxury beauty, feeling comes first.

#POLARISPlus #Aesop #REDnote #LuxuryBeauty #ProductLaunch

For @maseratiau on REDnote, we partnered with an Australian automotive creator who speaks fluent Chinese — bridging performance culture with cultural fluency in a way that feels natural, credible, and rare.

Through a test drive experience, the content translated Maserati’s design, handling, and emotion into storytelling that resonates with Chinese-speaking audiences in Australia.

Not just reach.
Real relevance.

This is how POLARIS+ approaches KOL strategy — matching brands with voices that can genuinely move between worlds.

#POLARISPlus #Maserati #REDnote #KOLMarketing #LuxuryAutomotive

@jessicayue007, Founder & CEO of POLARIS+, will be joining the @cairnscrocodiles Speed Mentoring Program, presented by @newscorpaus.

A fast-paced afternoon of honest conversations, practical insights, career lessons, and the kind of knowledge that usually happens off-stage.

From building businesses to navigating culture, creativity, and influence — looking forward to meeting the next generation of industry talent.

📍 Cairns Convention Centre
🗓 14 May | 1:50PM – 3:50PM

#CairnsCrocodiles #Mentorship #POLARISPlus #MarketingLeadership

For @dior’s Mother’s Day activation, we promoted the limited-edition scarf wrapping on REDnote — turning a seasonal offer into something emotionally lasting.

Not just a box to open, but a piece designed to be worn again: around the neck, on a Lady Dior handle, carried into everyday moments.

This is what luxury gifting does best during cultural occasions — transforming packaging into memory, and detail into desire.

#POLARISPlus #DIOR #REDnote #LuxuryGifting #MothersDay

The most valuable audiences are often the hardest to see.

@jessicayue007, Founder & CEO of POLARIS+, will be joining Chen Chen (Moët Hennessy) and Gavin Merriman (Jaguar Land Rover) at @cairnscrocodiles 2026, moderated by Arvind Hickman from @bandtaustralia, for a conversation on the hidden influence systems shaping modern demand.

'Earning Access in an Age of Invisible Influence' explores how culturally connected communities and high-net-worth audiences shape desirability beyond traditional media reach — despite often being overlooked in mainstream planning models.

📍 Auditorium C — Day 3
⏰ 11:15AM – 11:50AM

Looking forward to the conversation.

#CairnsCrocodiles #POLARISPlus #MarketingLeadership #CulturalStrategy

Sell time, not tickets.

This REDnote KOL video reframes the @australianmuseum through a simple but powerful lens — time.

Not “what to see,”
but how it makes you think.

From minerals shaped over millions of years to stories of survival and belonging, the narrative slows the audience down — turning a museum visit into a moment of perspective.

This is what effective KOL storytelling does:
shift from information → reflection → intention.

For destination brands, that’s the difference between awareness and visitation.

#POLARISPlus #REDnote #KOLMarketing #DestinationStrategy #AustralianMuseum

Turn transit into retail.

This REDnote KOL video captures a familiar tension — last-minute gifting before boarding — and resolves it inside @sydneyairport.

No hard sell.
Just a real scenario, a relevant solution, and a product that fits the moment.

By pairing the right creator with a relatable narrative, the content moves naturally from story to action — showing how airport retail can convert on the way home.

This is how we approach KOL marketing:
start with behaviour, then build the story.

#POLARISPlus #SydneyAirport #KOLMarketing #REDnote #TravelRetail

For @vividsydney: Dream Feast, we activated on REDnote to turn a city-wide program into something people plan their week around.

Through food-led storytelling and in-feed amplification, the campaign positioned Dream Feast as more than dining — a curated experience of culture, flavour, and atmosphere.

Reaching audiences in discovery mode, where weekend plans take shape.

Because great events don’t need explaining.
They need the right moment to be found.

#POLARISPlus #VividSydney #DreamFeast #REDnote #DestinationMarketing

For Clé de Peau Beauté, we brought the Key Radiance Care Collection to life through in-store KOL experiences on REDnote — turning boutique visits and facials into aspirational, story-led content.

Amplified across REDnote and WeChat, the campaign connected festive momentum with premium service, positioning CDP as a destination — not just a product.

Because in luxury beauty, seeing isn’t enough.
You need to feel it.

#POLARISPlus #CleDePeauBeaute #REDnote #LuxuryBeauty #SkincareExperience

For @sydneyairport , we manage their official Chinese presence across WeChat and REDnote — positioning the airport as the first touchpoint of the journey, not just transit.

Through editorial storytelling, KOL content, and in-feed amplification, we connect with Chinese travellers at the moment they plan, explore, and decide.

From inspiration to arrival — all in one ecosystem.

#POLARISPlus #SydneyAirport #WeChat #REDnote #TravelMarketing

For @maseratiau, we manage REDnote end-to-end — from campaign planning to daily account operations.

Content, comments, enquiries, optimisation — all handled within one system.
Then scaled through in-feed ads to capture intent at the right moment.

The result: qualified conversations, real enquiries, and measurable momentum.

Because on REDnote, brands aren’t just seen.
They’re engaged.

#POLARISPlus #Maserati #REDnote #LuxuryAutomotive #PerformanceMarketing

For the @Coach Tabby, we led with KOL content on REDnote — placing the bag inside real outfits, real moments, real style decisions.

Not staged. Not scripted.
Just how it’s actually worn.

Because when it comes to fashion, people don’t follow ads.
They follow how it looks in real life.

#POLARISPlus #CoachTabby #REDnote #KOLMarketing #LuxuryFashion

For @maxmara Year of the Horse, we launched a branded REDnote in-feed campaign — positioning the limited edition as both a statement gift and a personal reward.

Designed for peak intent, the content captured the mindset of the moment: not just giving, but choosing something for yourself.

Because during cultural milestones, luxury isn’t only shared.
It’s claimed.

#POLARISPlus #MaxMara #YearOfTheHorse #REDnote #LuxuryMarketing

For @sofitelsydney Wentworth, we brought a new perspective to family travel on REDnote — shifting the narrative from effort to ease.

Through KOL storytelling, the experience was reframed: connected rooms, thoughtful perks, and space for both togetherness and downtime.

Built for parents in planning mode, the content turned practical benefits into something emotional — a trip that feels lighter, calmer, and genuinely enjoyable.

Because the best family trips don’t feel like work.

#POLARISPlus #REDnote #FamilyTravel #SofitelSydneyWentworth #DestinationMarketing

For the HSBC EGA Campaign, we turned a WeChat article into a guided journey — helping audiences move from complexity to clarity in a single read.

Structured storytelling, built for real decisions.
Because in finance, understanding comes first.

#POLARISPlus #HSBC #WeChatEditorial #FinancialMarketing #ChineseConsumers

Hotels aren’t booked. They’re discovered.

For @25hourshotel_sydney The Olympia, we launched on REDnote through POLARIS Publishing — placing the property inside a curated stream of lifestyle and travel inspiration.

Amplified via in-feed ads, the campaign captured audiences in planning mode, turning curiosity into consideration, and consideration into bookings.

Because in travel, the right story doesn’t just inspire — it moves people.

#POLARISPlus #25hoursHotel #REDnote #TravelMarketing #LuxuryTravel

For La Mer The Rejuvenating Eye Cream, we launched on REDnote through POLARIS Publishing — placing the product within a curated luxury context where beauty decisions are made.

Amplified through in-feed ads, the campaign reached high-intent audiences at the moment of consideration, turning discovery into desire — and desire into action.

Because in luxury skincare, visibility isn’t enough.
It’s about showing up right.

#POLARISPlus #LaMer #REDnote #LuxuryBeauty #SkincareStrategy

For Polestar 5, we activated on REDnote through the full POLARIS ecosystem — Publishing, Studio, and Talent.

From curated editorial context to cinematic creator content, the campaign positioned Polestar within a world of design, sustainability, and modern luxury — not just mobility.

Built to inspire.
Amplified to convert.

Because the next generation of automotive brands isn’t sold.
It’s experienced.

#POLARISPlus #Polestar5 #REDnote #POLARISStudio #CreatorStrategy

For @polestarcars Polestar 5, we activated on REDnote through the full POLARIS ecosystem — Publishing, Studio, and Talent.

From curated editorial context to cinematic creator content, the campaign positioned Polestar within a world of design, sustainability, and modern luxury — not just mobility.

Built to inspire.
Amplified to convert.

Because the next generation of automotive brands isn’t sold.
It’s experienced.

#POLARISPlus #Polestar5 #REDnote #POLARISStudio #CreatorStrategy

For @Aesop Resolute Facial Concentrate, we focused on one thing — the right KOL.

Not reach. Not noise.
But creators whose tone, aesthetic, and mindset naturally align with Aesop’s world.

Through REDnote, their storytelling made the product feel considered, personal, and worth exploring — meeting audiences in a space of trust, not persuasion.

Because for brands like Aesop, who tells the story matters as much as the story itself.

#POLARISPlus #Aesop #REDnote #KOLStrategy #LuxuryBeauty

For the launch of @aesop Resolute Facial Concentrate, we placed the story where it belongs — within POLARIS’ Luxury Shopping publication on REDnote.

A curated environment designed for considered consumption, not noise.
Where audiences come to explore, validate, and invest in premium beauty.

Through refined storytelling and in-feed amplification, the campaign met high-intent shoppers at the exact moment of decision — positioning Aesop within a space that reflects its philosophy.

Because for brands like Aesop, context isn’t optional. It’s everything.

#POLARISPlus #Aesop #REDnote #LuxuryBeauty #ContentStrategy

For Taronga Zoo, we didn’t just “promote a destination.”
We built desire.

Through cinematic KOL storytelling — crafted by the POLARIS+ editorial team — we turned a familiar landmark into something worth rediscovering.

Shot like a film, paced like a day out, felt like a memory before it even happened.

Then amplified on REDnote, where decisions are made —
meeting Chinese audiences exactly when they’re planning their next experience.

Because people don’t visit places.
They follow the feeling.

#POLARISPlus #REDnote #TarongaZoo #KOLMarketing #DestinationMarketing

@jessicayue007, Founder & CEO of POLARIS+, joined the @vogueliving VL50 celebration as a guest of @rangerover.

The evening gathered some of Australia’s most influential figures across architecture, interiors and design to mark the VL50 list — a moment that recognises the people shaping how we live, build and create.

Thank you to Range Rover for the invitation and for supporting the design community through occasions like this.

#RangeRover #VogueLiving #VL50 #DesignCommunity #POLARISPlus

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@polarisplus.media

rihanna@polarisplus.media

SOCIAL

What we do

The trusted name in luxury, prestige and cultural marketing.

Content

Talent

Experience

Omnichannels

ATLAS

STUDIO

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